Last night they pledged £50k.
Half won't arrive.
People pledge at dinners, over chai, on WhatsApp. We follow up automatically so the money actually reaches your cause.
We fix that.
30–50%
of pledges never collected
60s
to complete a pledge
£0
cost to charities
2 min
signup to first link
Where pledges happen
At the dinner table
After Jumuah
In the group chat
At the bake sale
Pledges happen in these moments. We make sure they're not lost.
The pledge gap
People don't break promises.
Systems do.
We built the missing system between “I'll donate” and the money arriving.
How it works
Four steps.
Zero pledges lost.
Step 01
Create a pledge link
One link per campaign, table, volunteer, or WhatsApp group. Share it anywhere — print, text, post.
Takes 30 seconds
Step 02
Donor pledges in 60 seconds
Amount, Gift Aid, Zakat, payment schedule. Three screens on their phone. No app download. No account.
Works on any phone
Step 03
Automatic follow-up
Four-step reminder sequence with your bank details attached. They pay when ready. You never send an awkward text.
Stops when they pay
Step 04
Money arrives
Upload your bank statement. We match payments to pledges automatically. Live dashboard shows who paid, who hasn’t.
One-click Gift Aid export
No card required. Works with your existing bank account.
Compliance
Your next HMRC audit.
We've already done the paperwork.
Every pledge captures the exact data your trustees, HMRC, and the ICO require. No manual entry. No missing fields. No 3am spreadsheet panic.
HMRC
Gift Aid declarations
Exact model wording. Full name, home address, postcode, timestamped consent. Donors confirm with one tap — you get a one-click CSV ready for HMRC.
+25% on every eligible pledge
GDPR
Data consent & audit trail
Separate opt-in per channel. Never pre-ticked. Every consent recorded with timestamp, IP address, and the exact text the donor saw.
ICO audit-ready
PECR
WhatsApp & email permissions
No message sent without explicit permission. Reply STOP cancels instantly. Consent and unsubscribe events logged permanently.
Zero unsolicited messages
Zakat
Zakat fund separation
Per-campaign toggle. Donors tick one checkbox. Zakat pledges tracked in their own column across every report and export. Never mixed with general funds.
Separate ledger, always
Every pledge. Every field. Every time.
Payment flexibility
Donors pay when they're ready
Life is busy. Between school runs, work, and family dinners — we make sure the intention to give doesn't get lost.
01
“Let me do it right now.”
Redirect straight to your fundraising page or show your bank transfer details. Pledge marked as initiated immediately.
Pay now
02
“I’ll pay on payday.”
They pick a date. We send a WhatsApp reminder that morning with your bank details attached. They tap, they pay.
Pick a date
03
“Can I pay monthly?”
2–12 monthly instalments. Each one tracked separately. Each one reminded separately. You see every payment land.
Monthly instalments
Integrations
Works with what you already use.
We're not replacing your fundraising platform. We're the missing layer between “I'll donate” and the money arriving.
JustGiving
Redirect donors to your JustGiving page. They pay there — we track it here.
Fundraising
LaunchGood
Built for Ramadan, Zakat, and community campaigns. Donors land on your campaign.
Fundraising
GoFundMe
Connect any GoFundMe as a payment destination. We follow up, they click through.
Fundraising
Enthuse
UK-native charity platform. Gift Aid handled at their end or ours — your choice.
Fundraising
Stripe
Connect your own Stripe account. Donors pay by card, Apple Pay, or Google Pay. Money goes to you.
Card payments
UK Bank Transfer
Show your sort code and account number. We generate unique references to match payments.
Bank payment
GoCardless
Set up Direct Debit mandates for recurring pledges. Lower fees than cards.
Direct Debit
Automated reminders with your bank details attached. Reply STOP to cancel instantly.
Messaging
Any URL
Paste any donation page link. We redirect donors when they’re ready to pay.
Universal
Don't see your platform? Any donation page URL works as a redirect destination.
Common questions
Questions we hear at every charity dinner
Honest answers.
How is this free? What’s the catch?
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No catch. No tiers. No “upgrade to unlock.” The tool is genuinely free because it helps us identify charities that need broader technology support. If your org grows beyond pledge collection, we offer fractional Head of Technology services — but that’s a separate conversation you’d start, not us.
Will my donors actually use this?
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They scan a QR code or tap a link. Three screens: amount, payment method, email or phone. 60 seconds, done. No app download, no account creation. We’ve designed it for the least tech-confident person at your event.
Is this GDPR and HMRC compliant?
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Yes. Gift Aid declarations use the exact HMRC model wording with timestamped consent. Email and WhatsApp opt-ins are separate, never pre-ticked, with full audit trails. Data is stored on UK-hosted infrastructure.
We already use JustGiving / LaunchGood / a CRM.
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We’re not replacing any of those. We’re the layer between “I’ll donate” and the money reaching your platform. Donors can be redirected to your existing fundraising page to pay. We just make sure they don’t forget.
How long does setup take?
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Two minutes. Create an account, name your first event, generate a pledge link. You can test the donor flow on your own phone immediately.
What happens to donor data?
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You own it. Export everything as CSV anytime. We never sell or share donor data. When you delete your account, the data goes with it.
Get started
Every day without this, you're losing pledges.
People pledged because they meant it. Give them the system to follow through.